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Developing Successful Sport Sponsorship Plans 2nd Edition

2nd Edition
David K. Stotlar

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In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Sponsorship Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans. 

The nine expanded and updated chapters in Developing Successful Sport Sponsorship Plans illuminate the complex world of sport sponsorship:

  • Understanding Sport Sponsorship
  • Prospecting for Sponsors
  • Identifying Sponsor Needs
  • Olympic Sponsorship Opportunities
  • Individual Athlete Sponsorships
  • Financial Implications
  • Developing Successful Sport Sponsorship Plans
  • Securing Sponsorship Agreements
  • Managing Sport Sponsorships

  • Author/Editor:David K. Stotlar
    ISBN: 1885693567
    Copyright: 2005
    List Price: $29.00
    Binding: Cloth
    Pages: 133

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