List Header

Case Studies in Sport Marketing

1st Edition
Brenda G. Pitts

Add to Cart Add to Cart

Enterprising. Aggressive. Demanding. This is the business of sports as we know it today! Although there are numerous specializations in the sports industry one aspect that can either make you or break you is marketing.

Case Studies in Sport Marketing was designed with this in mind. This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis problem identification decision making and solution development.

The principles throughout the cases are based upon the industry segmentation model developed by Pitts Fielding and Miller (1994) which includes Sport Performance Sport Production and Sport Promotion. This text is an excellent companion to the second edition of Fundamentals of Sport Marketing authored by Pitts and Stotlar.

Author/Editor: Brenda G. Pitts
ISBN: 1885693478
Copyright: 1998
List Price: $31.00
Binding: Hardcover
Pages: 200 pp.
Part I: An Introduction to the Case Study Method
Chapter 1--An Introduction to the Case Study Method
Chapter 2--A Strategic Sport Marketing Case Analysis Model

Part II: The Cases
How the Sport Marketing Case Studies are Organized
Section One: The Sport Performance Industry Segment: An Overview

The Cases
(Not all case studies are listed below. The following is a sample of contents.)

Every Game's a Big Event: The Toledo Mud Hens Baseball Club --Jacquelyn Cuneen
Gender Equity Achieved Through Strategic Marketing --Richard L. Irwin
Marketing a Basketball Tournament --Wayne Blann

Section Two: The Sport Production Industry Segment: An Overview

The Cases
Northern Light Inc. --David Stotlar
Adidas: Making A Comeback --Dianna P. Gray

Section Three: The Sport Promotion Industry Segment: An Overview

The Cases
The Sinking of the America's Cup --David Stolar
Starting a Sport Marketing Firm --Wayne Blann
Call Your Own Game: TRZ Sport Services Inc. --Jacquelyn Cuneen
Catch That Championship Fever! --Richard L. Irwin

FIT Footer
Call FIT Toll Free at 1 800 477 4348(US ONLY) or 304 293 6888
©2006 West Virginia University, All Rights Reserved