Here is the first comprehensive textbook on the planning and management of major sport facilities and complexes. This comprehensive textbook begins with a history of sport facilities and then proceeds to discuss the planning promotion management and operation of modern sport facilities. The authors' use of case studies provides an insightful mix of theory and practice useful for both the student and the professional.
|Author/Editor:Peter J. Farmer Aaron L. Mulrooney Rob Ammon Jr.|| ISBN: 1885693052
List Price: $41.00
Pages: 345 pp.
Planning Design and Construction: Needs Assesment and Facility Feasibility; Planning and Design of Sport Facilities; Facility Design
Management: Management Overview; Contract Services; Risk Management
Marketing Advertising and Public Relations: Marketing; Advertising; Media and Public Relations; Facility Image
Event Operations: Operational Structure; Crowd and Alcohol Management; Booking and Scheduling; Business Operations; Box Office Management; Concessions and Merchandise; Event Planning and Production
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