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Fundamentals of Sport Marketing 2nd Edition

2nd Edition
Brenda G. Pitts David K. Stotlar

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Fundamentals of Sport Marketing stands apart from its competition. There is something for every sports marketing professional in these pages. My compliments to our authors. They continue to be in constant touch with the trends and the decision-makers that are driving our industry.

--Ron Seaver President The National Sports Forum

The Second Edition of Fundamentals of Sport Marketing covers the theories fundamentals and practical applications of marketing to sport business. Like no other book in the field Fundamentals of Sport Marketing introduces students to the diversity of sport business--not merely professional and collegiate sport but sport marketing research companies sponsorship management companies sport goods manufacturers and retailers sports television companies web sport enterprise and sport tourism companies.

Since the first edition was published students working in the industry report that they continue to use it and follow it as a handbook. The updated revised and expanded chapters in the 2nd Edition include new content case studies and material on the innovations in the sport marketing industry such as marketing via the Internet alternative sports and the global sport marketplace.

Companion workbooks:
Case Studies in Sport Marketing ISBN 1885693133
Developing Successful Sport Marketing Plans ISBN 1885693249
Developing Successful Sport Sponsorship Plans ISBN 1885693257

Author/Editor:Brenda G. Pitts David K. Stotlar
ISBN: 1885693338
Copyright: 2002
List Price: $54.00
Binding: Cloth
Pages: 395
1. Overview Contemporary Definitions and Concepts
2. History of Sport Marketing
3. Global Characteristics of Sport Business
4. The Sport Marketing Management Model
5. Sport Marketing Research
6. Consumer and Industry Segmentation
7. Information Management
8-12. The Four Pís of Marketing
13-15. Media Sponsorship Licensing Endorsements
16. The Web and Sport Marketing

Appendix A Directory of sport businesses
Appendix B Directory of sport business trade associations
Appendix C Directory of sport business trade publications
Appendix D Directory of academic journals
Appendix E Abstracts of sport marketing academic research
Appendix F Seven examples of sport marketing research instruments

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