The new edition of Financing Sport further solidifies its standing as the most authoritative text on sport finance. Authors Dennis R. Howard and John L. Crompton have completely reorganized and revised this popular textbook in FiT's Sport Management Library.

SECTION I: SPORT FINANCE TRENDS AND CHALLENGES
Chapter 1: Operating in the New Economic Reality
Chapter 2: Challenges Facing College Sports
Chapter 3: Challenges Facing Professional Sports
Chapter 4: Trends in Sport Facility Financing

SECTION II: ECONOMIC RATIONALES FOR PUBLIC INVESTMENTS IN SPORT
VENUES AND EVENTS
Chapter 5: Principles of Economics Impact Analysis
Chapter 6: Costs: The Rest of the Economic Impact Story
Chapter 7: Alternate Justifications for Public Subsidy: Structural Capital
Chapter 8: Alternate Justifications for Public Subsidy: Social Capital

SECTION III: PRIMARY SOURCES OF CAPITAL FUNDING
Chapter 9: Sources of Public Sector Funding
Chapter 10: Implementation of Public-Private Partnerships

SECTION IV: REVENUE FROM ENTERPRISE SOURCES
Chapter 11: Revenue Sources From Sports Venues
Chapter 12: Ticket Sales and Operation, by Gregg Olson
Chapter 13: Commercializing Media Rights, by Lee H. Berke
Chapter 14: The Sale of Licensed Merchandise, by Rick Van Brimmer

This edition provides detailed coverage of the current financial issues and challenges facing managers in professional, collegiate, and non-profit sport agencies. Expert practitioners also provide content in key areas such as ticket sales, licensing, and media sales.

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