Brad Schultz, PhD, is an associate professor in the School of Journalism and New Media at the University of Mississippi. His academic credentials include a bachelorís degree in journalism from the University of Missouri (1984), a masterís in telecommunications from Southern Illinois (1999), and a doctorate from Texas Tech in 2002. Schultzís area of research interest is the effect of new technology on sports journalism. He has published nearly two dozen research articles in scholarly journals, including the International Journal on Media Management, the Newspaper Research Journal, the Journal of Communication Studies, the International Journal of the History of Sport, and the International Journal of Sport Communication. He has also presented two dozen papers at scholarly research conferences in the US and Canada. In 2006, Schultz launched the Journal of Sports Media, a scholarly journal that publishes twice a year. He continues to serve the journal as editor-in-chief. Schultz has also authored six books. His previous works include The NFL, Year One (2013, Potomac Books), Sports Media: Planning, Production and Reporting (2005, Focal Press), Broadcast News Producing (2004, Sage), and Sports Broadcasting (2001, Focal Press). Prior to entering academia, Schultz spent 15 years in local television sports and news as an anchor, reporter, news director, producer, editor, videographer, and writer.