Rick is the award-winning David B. Falk Distinguished Professor of Sport Management in Syracuse University’s David B. Falk College of Sport and Human Dynamics. He served as the chief marketing officer for the U.S. Olympic Committee at the Beijing 2008 Summer Olympics, where he directed the USOC’s partnerships for IOC and USOC sponsorship activation at the world’s largest sporting event. Rick was the Commissioner of the Sydney-based National Basketball League (a two-continent league with teams in Australia, New Zealand, and Singapore). During the last 20 years, his scholarly research and commentary has appeared in multiple peer-reviewed journals. Rick has written for the New York Times, Wall Street Journal, Ad Age, Sports Business Journal, SI.com, Sport Business International, Stadia and hosted his own sports business television show in Portland, Oregon.
Rick Burton
Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

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