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| Contents for SMQ issue 1:01 |
| Article Title |
| SMQ-Book Review 1-1 Melvin Helitzer... |
| SMQ-Research Highlights Tracy L. Schoenadel... |
| Demographic Changes in the U.S. Into the Twenty-First Century: Their Impact on Sport Marketing Susan Hofacre... |
| Understanding Fundraising in Sport: The Conceptual Approach Willaim F. Stier, Jr., Ed.D.... |
| Sport Sponsorship and Tobacco: Implications and Impact of Federal Trade Commission v. Pinkerton Tobacco Comapny David Stotlar, Ed.D.... |
| A Study of the Demographic and Economic Characteristics of Spectators Attending the U.S. Men's Clay Court Championships Peter J. Graham, Ph.D.... |
| How Corporations Can Take Advantage of Olympic Marketing Opportunities Ardy Arani... |
| SMQ-PROfile 1-1 SMQ... |
| The Use of Promotions in College Baseball Scott E. Branvold, Ed.D... |
| Marketing Research: A Must for Every Sport Organization Mary Helen Huggins... |
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