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| Contents for SMQ issue 1:02 |
| Article Title |
| SMQ-Research Highlights Tracy L. Schoenadel... |
| The Utilization of Fence Signage in College Baseball Scott E. Branvold, Ed.D.... |
| Marketing the Core Product in Professional Team Sports in the United States William A. Sutton, Ed.D.... |
| SMQ-PROfile 1-2 ... |
| Taming the Beast: Riding Out a Sports Crisis Melvin Helitzer... |
| Rethinking Sport's Product Position and Program Concept Dallas Branch, Jr.... |
| An Approach to the Evaluation and Selection of Sport Sponsorship Proposals Richard L. Irwin, Ed.D.... |