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Contents for SMQ issue 10:02

Article Title

Factors That Influence African-American Gen-Xers to Purchase Nikes Robert Lyons, Jr., E....

Black Consumers' Spending and Historically Black College Sport Events: The Marketing Implications Ketra L. Armstrong...

A Further Exploration of the Involvement Profiles in Selected Recreational Sport Activities: Results From a Study in Korea Se-Hyuk Park...

Pitching Women's Tennis to Corporate Sponsors: A Case Study of Pilot Pen Tennis Allen L. Sack...

The Impact of Persuasive Information on Changes in Attitude and Behavioral Intentions Toward Risky Sports for Arousal-Seeking Versus Arousal-Avoidance Individuals Bela Florenthal...

SMQ Profile/Interview SMQ Editor...