| Contents for SMQ issue 10:03 |
| Article Title |
| The Social Values of Fans for Men's Versus Women's University Basketball Lynn Kahle... |
| Through the Eyes of Athletics Directors: Perceptions of Sports Information Directors, and Other Public Relations Issues G. Clayton Stoldt... |
| The Marketing of Black-College Sports E. Newton Jackson, Jr.... |
| An Assessment of Consumer Knowledge of, Interest in, and Perceptions of Ambush Marketing Strategies Mark R. Lyberger... |
| SMQ Profile/Interview SMQ Editor... |
| Sport Fan Motivation: A Comparison of American Students and International Students Hyungil Kwon... |
| The National Basketball Association: Application of Customer Lifetime Value Tony Lachowetz... |
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