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Contents for SMQ issue 10:03


Article Title
The Social Values of Fans for Men's Versus Women's University Basketball
Lynn Kahle...
Through the Eyes of Athletics Directors: Perceptions of Sports Information Directors, and Other Public Relations Issues
G. Clayton Stoldt...
The Marketing of Black-College Sports
E. Newton Jackson, Jr....
An Assessment of Consumer Knowledge of, Interest in, and Perceptions of Ambush Marketing Strategies
Mark R. Lyberger...
SMQ Profile/Interview
SMQ Editor...
Sport Fan Motivation: A Comparison of American Students and International Students
Hyungil Kwon...
The National Basketball Association: Application of Customer Lifetime Value
Tony Lachowetz...

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