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Contents for SMQ issue 10:03

Article Title

The Social Values of Fans for Men's Versus Women's University Basketball Lynn Kahle...

Through the Eyes of Athletics Directors: Perceptions of Sports Information Directors, and Other Public Relations Issues G. Clayton Stoldt...

The Marketing of Black-College Sports E. Newton Jackson, Jr....

An Assessment of Consumer Knowledge of, Interest in, and Perceptions of Ambush Marketing Strategies Mark R. Lyberger...

SMQ Profile/Interview SMQ Editor...

Sport Fan Motivation: A Comparison of American Students and International Students Hyungil Kwon...

The National Basketball Association: Application of Customer Lifetime Value Tony Lachowetz...