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Contents for SMQ issue 10:04

Article Title

An Exploratory Study of the Criteria Used to Establish NFL Ticket Prices James T. Reese...

Role of Sporting Events as Ethnoculture's Emblems: Impact of Acculturation and Ethnic Identity on Consumers' Orientation Toward Sporting Events Frank Pons...

A Comparitive Analysis of Sponsorship Objectives for U.S. Women's Sport and Traditional Sport Sponsorship Nancy L. Lough...

NASCAR's Customer Gap:Are Fans' Perceptions Keeping Up With Their Expectations? Matthew J. Bernthal...

A Two-Stage Study of the Reasons to Begin and Continue Tailgating Jeffrey James...