|Contents for SMQ issue 10:04|
|An Exploratory Study of the Criteria Used to Establish NFL Ticket Prices
James T. Reese...
|Role of Sporting Events as Ethnoculture's Emblems: Impact of Acculturation and Ethnic Identity on Consumers' Orientation Toward Sporting Events
|A Comparitive Analysis of Sponsorship Objectives for U.S. Women's Sport and Traditional Sport Sponsorship
Nancy L. Lough...
|NASCAR's Customer Gap:Are Fans' Perceptions Keeping Up With Their Expectations?
Matthew J. Bernthal...
|A Two-Stage Study of the Reasons to Begin and Continue Tailgating