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Click on the article title to purchase an electronic copy of the individual article.
Contents for SMQ issue 10:04
Article Title
An Exploratory Study of the Criteria Used to Establish NFL Ticket Prices
James T. Reese...
Role of Sporting Events as Ethnoculture's Emblems: Impact of Acculturation and Ethnic Identity on Consumers' Orientation Toward Sporting Events
Frank Pons...
A Comparitive Analysis of Sponsorship Objectives for U.S. Women's Sport and Traditional Sport Sponsorship
Nancy L. Lough...
NASCAR's Customer Gap:Are Fans' Perceptions Keeping Up With Their Expectations?
Matthew J. Bernthal...
A Two-Stage Study of the Reasons to Begin and Continue Tailgating
Jeffrey James...
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