| Article Title |
Sport Management Scholarship: An Historical Review of the Sport Marketing Quarterly
Brenda G. Pitts... |
Naming Rights Agreements: Dream Deal or Nightmare?
Anita M. Moorman... |
Bridging the Gap Between Practitioners and Professors: How Sport Marketing Quarterly Is Working to Fulfill Its Mission
R. Brian Crow... |
Perspectives - Engineering the Theory-to-Practice Bridge Using the Consultancy Approach
Richard L. Irwin... |
Case Study - FedEx and the St. Jude Classic ,Application of a Cause-Related Marketing Program (CRMP)
Tony Lachowetz... |
Case Study - Brand Extension Evaluation ,The Case of NFL Europe
Richard M. Campbell, Jr.... |
Ten Years of the Sport Marketing Quarterly: Comparing Research and Practice Perspectives
Cheri L. Bradish... |
Book Review - Teaching Sport Marketing in the New Millennium: Substantive Improvements to the Second Edition Textbook Facilitate Student Learning
John S. Clark... |
Sport Marketing Quarterly: A Journal Designed for the Business of Marketing Sport
Dallas Branch... |
Motivational Factors for Evaluating Sport Spectator and Participant Markets
Mark A. McDonald... |
