|Contents for SMQ issue 11.03|
|Factors Influencing Impulse Buying of Sport Team Licensed Merchandise
Hyungil H. Kwon...
|Star Players, Payroll Distribution, and Major League Baseball Attendance
Dominic H. Rivers...
|Review - How to Get Publicity (and make the most of it once you’ve got it)
David W. Scott, Ph.D....
|Action Sports Sponsorship Recognition
|Case Study - Tara Nott Case Study: Celebrity Endorsements and Image Matching
|Location Dependency and Sport Sponsors: A Factor Analytic Study