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Contents for SMQ issue 11.04

Article Title

Psychological Connection to a New Sport Team: Building or Maintaining the Consumer Base? Jeffrey D. James ...

The FUTURES Golf Tour Case Study: Sponsorship Sales and Eduselling Elizabeth Jowdy...

Sport Marketing and the Law - Reducing Risk in Promotion: The Incorporation of Risk Management Principles by Sport Marketers Matthew T. Brown...

Brand Extensions by U.S. Professional Sport Teams: Motivations and Keys to Success Artemisia Apostolopoulou...

Outsourcing Sport Marketing Operations by NCAA Division I Athletic Programs: An Exploratory Study Ming Li...

Perceptions of the Service Experience: Using Demographic and Psychographic Variables to Identify Customer Segments T. Christopher Greenwell...

The Day of the Week’s Impact on Selected Socio-demographic Characteristics and Consumption Patterns of Spectators at a Ladies Professional Golf Association Event Matthew J. Robinson...