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Contents for SMQ issue 11.04


Article Title
Psychological Connection to a New Sport Team: Building or Maintaining the Consumer Base?
Jeffrey D. James ...
The FUTURES Golf Tour Case Study: Sponsorship Sales and Eduselling
Elizabeth Jowdy...
Sport Marketing and the Law - Reducing Risk in Promotion: The Incorporation of Risk Management Principles by Sport Marketers
Matthew T. Brown...
Brand Extensions by U.S. Professional Sport Teams: Motivations and Keys to Success
Artemisia Apostolopoulou...
Outsourcing Sport Marketing Operations by NCAA Division I Athletic Programs: An Exploratory Study
Ming Li...
Perceptions of the Service Experience: Using Demographic and Psychographic Variables to Identify Customer Segments
T. Christopher Greenwell...
The Day of the Week�s Impact on Selected Socio-demographic Characteristics and Consumption Patterns of Spectators at a Ladies Professional Golf Association Event
Matthew J. Robinson...

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