|Contents for SMQ issue 12:02|
|Consumer Differences Across Large and Small Market Teams in the National Professional Soccer League
Matthew J. Robinson...
|"Who is Your Hero?" Implications for Athlete Endorsement Strategies
Julie A. Stevens...
|A Reexamination of the Construct and Concurrent Validity of the Psychological Commitment to Team Scale
Harry H. Kwon...
|An Empirical Review of the Stadium Novelty Effect
Dennis R. Howard...
|Ticket Price Determination in the National Football League: A Quantitative Approach
Patrick James Rishe...
|An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis