| Contents for SMQ issue 12:02 |
| Article Title |
| Consumer Differences Across Large and Small Market Teams in the National Professional Soccer League Matthew J. Robinson... |
| "Who is Your Hero?" Implications for Athlete Endorsement Strategies Julie A. Stevens... |
| A Reexamination of the Construct and Concurrent Validity of the Psychological Commitment to Team Scale Harry H. Kwon... |
| An Empirical Review of the Stadium Novelty Effect Dennis R. Howard... |
| Ticket Price Determination in the National Football League: A Quantitative Approach Patrick James Rishe... |
| An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis George Stone... |
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