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| Contents for SMQ issue 2:03 |
| Article Title |
| Sport Marketing and Sponsoring: The Experience of Greece Makis K. Asimakopoulos... |
| Number One Principle for Sporting Events Seeking Corporate Sponsors: Meet Benefactor's Objectives John R. Kuzma... |
| The Rise of the Louisville Slugger in the Mass Market Lori K. Miller, Ed.D.... |
| SMQ Research Highlights Tracy L. Schoenadel... |
| An Assessment of Economic Impact Techniques for Small Sporting Events Philip Wang, Ph.D.... |
| SMQ PROfile 2-3 SMQ Editor... |
| Assessing the Economic Impact and Financial Return on Investment of a National Sporting Event Douglas M. Turco, Ph.D.... |
| Sponsorship and the Olympic Games: The Consumer Perspective Dennis M. Snadler... |
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