|Sorry, this issue is not available in hardcopy but the articles from this issue, listed below, may be purchased as electronic products only. Click the article title to add the e-product to your cart.|
|Contents for SMQ issue 2:03|
|Sport Marketing and Sponsoring: The Experience of Greece
Makis K. Asimakopoulos...
|Number One Principle for Sporting Events Seeking Corporate Sponsors: Meet Benefactor's Objectives
John R. Kuzma...
|The Rise of the Louisville Slugger in the Mass Market
Lori K. Miller, Ed.D....
|SMQ Research Highlights
Tracy L. Schoenadel...
|An Assessment of Economic Impact Techniques for Small Sporting Events
Philip Wang, Ph.D....
|SMQ PROfile 2-3
|Assessing the Economic Impact and Financial Return on Investment of a National Sporting Event
Douglas M. Turco, Ph.D....
|Sponsorship and the Olympic Games: The Consumer Perspective
Dennis M. Snadler...