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| Contents for SMQ issue 3:01 |
| Article Title |
| Demographic Characteristics of Racetrack Patrons Jennifer R. Randl... |
| Delivering Quality Service in Professional Sport David Shilbury, M.S.... |
| Advertising Theory Applied to the Intramural/Recreation Sports Environment Bradley S. O'Hara, Ph.D.... |
| SMQ Research Highlights 3-1 Tracy L. Schoenadel... |
| Marketing Techniques Used by NBA Franchises to Promote Home Game Attendance L. Marlene Mawson, Ed.D.... |
| SMQ PROfile 3-1 SMQ Editor... |
| Industry Segmentation Theory and the Sport Industry: Developing a Sport Industry Segement Model Brenda G. Pitts, Ed.D... |
| SMQ Book Review 3-1 Richard Irwin, Ed.D. (Reviewer)... |
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