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|Contents for SMQ issue 3:01|
|Demographic Characteristics of Racetrack Patrons
Jennifer R. Randl...
|Delivering Quality Service in Professional Sport
David Shilbury, M.S....
|Advertising Theory Applied to the Intramural/Recreation Sports Environment
Bradley S. O'Hara, Ph.D....
|SMQ Research Highlights 3-1
Tracy L. Schoenadel...
|Marketing Techniques Used by NBA Franchises to Promote Home Game Attendance
L. Marlene Mawson, Ed.D....
|SMQ PROfile 3-1
|Industry Segmentation Theory and the Sport Industry: Developing a Sport Industry Segement Model
Brenda G. Pitts, Ed.D...
|SMQ Book Review 3-1
Richard Irwin, Ed.D. (Reviewer)...