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|Contents for SMQ issue 3:02|
|SMQ Research Highlights 3-2
Tracy L. Schoenadel...
|The Women's Audience in Professional Indoor Soccer
Susan Hofacre, Ph.D....
|Communicating with Women in the 1990s: The Role of Sport Marketing
William A. Sutton, Ed.D....
|SMQ PROfile 3-2
|Marketing Intercollegiate Women's Basketball
|An Analysis of Prize Money and Domestic Television Coverage in Men's and Women's Professional Tennis
|A Case Study of How One Company Uses Sports Sponsorship to Reach a Female Audience
Allen S. Furst...