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| Contents for SMQ issue 3:03 |
| Article Title |
| SMQ Book Review 3-3 William A. Sutton, Ed.D. (Reviewer)... |
| Using a Perceptual Map of the Consumer's Sport Schema to Help Make Sponsorship Decisions James H. Martin, Ph.D.... |
| The Use of a Two-Stage Survey Design for Gathering Data From People Who Attend Sporting Events Louis G. Pol, Ph.D.... |
| SMQ Research Highlights 3-3 Tracy L. Schoenadel... |
| Event Sponsorship: Effects on Consumer Brand Loyality and Consumption Douglas M. Turco, Ph.D.... |
| SMQ PROfile 3-3 SMQ Editor... |
| Intercollegiate Athletics: Back to the Future? Dallas Branch, Jr., Ph.D.... |
| Characteristics of Spectators Attending Professional Tennis Tournaments in Two Regions of the U.S. Peter J. Graham, Ed.D.... |
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