|Sorry, this issue is not available in hardcopy but the articles from this issue, listed below, may be purchased as electronic products only. Click the article title to add the e-product to your cart.|
|Contents for SMQ issue 3:03|
|SMQ Book Review 3-3
William A. Sutton, Ed.D. (Reviewer)...
|Using a Perceptual Map of the Consumer's Sport Schema to Help Make Sponsorship Decisions
James H. Martin, Ph.D....
|The Use of a Two-Stage Survey Design for Gathering Data From People Who Attend Sporting Events
Louis G. Pol, Ph.D....
|SMQ Research Highlights 3-3
Tracy L. Schoenadel...
|Event Sponsorship: Effects on Consumer Brand Loyality and Consumption
Douglas M. Turco, Ph.D....
|SMQ PROfile 3-3
|Intercollegiate Athletics: Back to the Future?
Dallas Branch, Jr., Ph.D....
|Characteristics of Spectators Attending Professional Tennis Tournaments in Two Regions of the U.S.
Peter J. Graham, Ed.D....