| Contents for SMQ issue 3:04 |
| Article Title |
| Sponsorship Evaluation: Does It Match the Motive and the Mechanism? Nigel K. LI. Pope, M.B.A.... |
| Innovative Turnstile AdSleeves Turns Lemons into Lemonade Michael Candelaria... |
| The Professional Golf Product: Spectators' Views Hal Hansen, Ed.D.... |
| SMQ Research Highlights 3-4 Tracy L. Schoenadel... |
| A Tripartite Approach to Sports Facility Financing Ming Li, Ed.D.... |
| SMQ PROfile 3-4 SMQ Editor... |
| Ticketing Strategy in the Australian National Basketball League David Shilbury, M.S.... |
| SMQ Book Review 3-4 Dallas Branch, Jr., Ph.D. (Reviewer)... |
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