| Contents for SMQ issue 4:01 |
| Article Title |
| Sport Marketing Among Colleges and Universities Robert E. Stevens, Ph.D.... |
| SMQ Book Review 4-1 William A. Sutton, Ed.D. (Reviewer)... |
| Major League Baseball: What Really Puts Fans in the Stands? Ladd Michael Kochman, D.B.A.... |
| An Analysis of Choice Intentions of Public Course Golfers James B. Faircloth... |
| Television Consumer Advertising and the Sports Figure Edward T. Turner, Ph.D.... |
| SMQ PROfile 4-1 SMQ Editor... |
| SMQ Research Highlights 4-1 Tracy L. Schoenadel... |
| A Collegiate Football Program Confronts a Sports Marketing Crisis: Results and Implications of a Descriptive Study E. Stephen Grant, Ph.D.... |
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