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Contents for SMQ issue 4:01


Article Title
Sport Marketing Among Colleges and Universities
Robert E. Stevens, Ph.D....
SMQ Book Review 4-1
William A. Sutton, Ed.D. (Reviewer)...
Major League Baseball: What Really Puts Fans in the Stands?
Ladd Michael Kochman, D.B.A....
An Analysis of Choice Intentions of Public Course Golfers
James B. Faircloth...
Television Consumer Advertising and the Sports Figure
Edward T. Turner, Ph.D....
SMQ PROfile 4-1
SMQ Editor...
SMQ Research Highlights 4-1
Tracy L. Schoenadel...
A Collegiate Football Program Confronts a Sports Marketing Crisis: Results and Implications of a Descriptive Study
E. Stephen Grant, Ph.D....

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