| Contents for SMQ issue 4:02 |
| Article Title |
| Opening a New Arena: A Window of Opportunity Jim Kahler... |
| Computerized Information Systems and Their Role in the Sales Process Mark Andrew Zwartynski... |
| TEAMQUAL (TM): Measuring Service Quality in Professional Team Sports Mark A. McDonald... |
| SMQ PROfile 4-2 SMQ Editor... |
| Toward an Understanding of On-Site Fan-Athlete Relations: A Case Study of the LPGA Todd Crossett, Ph.D.... |
| SMQ Research Highlights 4-2 Tracy L. Schoenadel... |
| The Women's Golf Market: An Overview of Spectators and Participants Mary Nowell... |
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