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Contents for SMQ issue 4:02

Article Title

Opening a New Arena: A Window of Opportunity Jim Kahler...

Computerized Information Systems and Their Role in the Sales Process Mark Andrew Zwartynski...

TEAMQUAL (TM): Measuring Service Quality in Professional Team Sports Mark A. McDonald...

SMQ PROfile 4-2 SMQ Editor...

Toward an Understanding of On-Site Fan-Athlete Relations: A Case Study of the LPGA Todd Crossett, Ph.D....

SMQ Research Highlights 4-2 Tracy L. Schoenadel...

The Women's Golf Market: An Overview of Spectators and Participants Mary Nowell...