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|Contents for SMQ issue 5:01|
|Sponsorship Awareness: A Study of St. Kilda Football Club Supporters
David Shilbury, Ph.D....
|Building the Sports Organization's Merchandise Licensing Program: The Appropriateness, Significance, and Considerations
Eddie Baghdikian, B.Sc.Ed....
|Spectators, Viewers, Readers: Communication and Consumption Communities in Sport Marketing
Aviv Shoham, Ph.D....
|SMQ PROfile 5-1
|Regional Sport Networks
Tracy L. Schoenadel...
|The X-Factor: Marketing Sport to Generation X
Douglas M. Turco, Ph.D....
|Managing Sport Innovations: A Diffusion Theory Perspective
Susan H. Higgins, Ph.D....