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| Contents for SMQ issue 5:01 |
| Article Title |
| Sponsorship Awareness: A Study of St. Kilda Football Club Supporters David Shilbury, Ph.D.... |
| Building the Sports Organization's Merchandise Licensing Program: The Appropriateness, Significance, and Considerations Eddie Baghdikian, B.Sc.Ed.... |
| Spectators, Viewers, Readers: Communication and Consumption Communities in Sport Marketing Aviv Shoham, Ph.D.... |
| SMQ PROfile 5-1 SMQ Editor... |
| Regional Sport Networks Tracy L. Schoenadel... |
| The X-Factor: Marketing Sport to Generation X Douglas M. Turco, Ph.D.... |
| Managing Sport Innovations: A Diffusion Theory Perspective Susan H. Higgins, Ph.D.... |
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