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Contents for SMQ issue 5:02

Article Title

Marketing Notes: The 1996 Olympic Games Lisa Delpy, Ph.D....

Sponsorship on Campus Dianna P. Gray...

The Data-Driven Approach to Sponsorship Acquisition Doug Morris...

Assessing a Corporate Partner Program: A Key to Success Alfred B. White...

Sponsor Accountability: Designing and Utilizing an Evaluation System Len Komoroski...

SMQ PROfile 5-2 SMQ Editor...

Factors Affecting Corporate Sponsorship of Women's Sport Nancy L. Lough...

On Teaching About Sponsorship David K. Stotlar...