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Contents for SMQ issue 5:02


Article Title
Marketing Notes: The 1996 Olympic Games
Lisa Delpy, Ph.D....
Sponsorship on Campus
Dianna P. Gray...
The Data-Driven Approach to Sponsorship Acquisition
Doug Morris...
Assessing a Corporate Partner Program: A Key to Success
Alfred B. White...
Sponsor Accountability: Designing and Utilizing an Evaluation System
Len Komoroski...
SMQ PROfile 5-2
SMQ Editor...
Factors Affecting Corporate Sponsorship of Women's Sport
Nancy L. Lough...
On Teaching About Sponsorship
David K. Stotlar...

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