| Contents for SMQ issue 5:02 |
| Article Title |
| Marketing Notes: The 1996 Olympic Games Lisa Delpy, Ph.D.... |
| Sponsorship on Campus Dianna P. Gray... |
| The Data-Driven Approach to Sponsorship Acquisition Doug Morris... |
| Assessing a Corporate Partner Program: A Key to Success Alfred B. White... |
| Sponsor Accountability: Designing and Utilizing an Evaluation System Len Komoroski... |
| SMQ PROfile 5-2 SMQ Editor... |
| Factors Affecting Corporate Sponsorship of Women's Sport Nancy L. Lough... |
| On Teaching About Sponsorship David K. Stotlar... |
 |
 |