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Contents for SMQ issue 5:03


Article Title
A Case Study on Sports Property Servicing Excellence: National Football League Properties
Rick Burton...
The Status of Athletic Marketing in Division 1A Universities
Darryl L. Lehnus, Ed.D...
SportsMarket Bytes: The Ever Expanding Impact of Technology on Sport Marketing, Part I
Jay Gladden...
SMQ PROfile 5-3
SMQ Editor...
Niche Analysis: A Strategic Measurement Tool for Sport Managers
George R. Milne...
Spectator Knowledge of Hockey as a Significant Predictor of Game Attendance
James J. Zhang...

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