| Contents for SMQ issue 5:03 |
| Article Title |
| A Case Study on Sports Property Servicing Excellence: National Football League Properties Rick Burton... |
| The Status of Athletic Marketing in Division 1A Universities Darryl L. Lehnus, Ed.D... |
| SportsMarket Bytes: The Ever Expanding Impact of Technology on Sport Marketing, Part I Jay Gladden... |
| SMQ PROfile 5-3 SMQ Editor... |
| Niche Analysis: A Strategic Measurement Tool for Sport Managers George R. Milne... |
| Spectator Knowledge of Hockey as a Significant Predictor of Game Attendance James J. Zhang... |
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