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Contents for SMQ issue 5:03

Article Title

A Case Study on Sports Property Servicing Excellence: National Football League Properties Rick Burton...

The Status of Athletic Marketing in Division 1A Universities Darryl L. Lehnus, Ed.D...

SportsMarket Bytes: The Ever Expanding Impact of Technology on Sport Marketing, Part I Jay Gladden...

SMQ PROfile 5-3 SMQ Editor...

Niche Analysis: A Strategic Measurement Tool for Sport Managers George R. Milne...

Spectator Knowledge of Hockey as a Significant Predictor of Game Attendance James J. Zhang...