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Sorry, this issue is not available in hardcopy but the articles from this issue, listed below, may be purchased as electronic products only. Click the article title to add the e-product to your cart.

Contents for SMQ issue 6:01


Article Title
Ticket Distribution Agencies and Professional Sport Franchises: The Successful Partnership
Lori K. Miller...
Impact of Broadcasting on the Attendance of Professional Basketball Games
Dr. James J. Zhang...
Ambush Marketing
Peter J. Graham...
Retail Licensing Procedures Used by Selected NCAA Division I Institutions: Implications for Licensees of Collegiate Memorabilia
Mary Elizabeth Mazzeo...
Media Watch 6-1
Tracy L. Schoenadel...
Creating and Fostering Fan Identification in Professional Sports
William A. Sutton...
SMQ PROfile 6-1
SMQ Editor...
Book Review 6-1
Stephen Hardy (Reviewer)...
Us and Them: Australian Professional Sport and Resistance to North American Ownership and Marketing Models
Dr. John Nauright...

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