| Contents for SMQ issue 6:02 |
| Article Title |
| The Creation of Consumer Bonds Within Reebok Running Andrew Rohm... |
| A Conceptual Framework for Evaluating Marketing Relationships in Professional Sport Franchises Mark A. McDonald, Ph.D.... |
| SMQ PROfile 6-2 SMQ Editor... |
| Introduction to the Special Issue on Relationship Marketing In Sport George R. Milne, Ph.D.... |
| Pursuing Relationships in Professional Sport Sean Brenner... |
| A Framework for Implementing Relationship Marketing in the Sport Industry David Shani, Ph.D.... |
| Sports Talk and the Development of Marketing Relationships Lynn R. Kahle... |
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