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Contents for SMQ issue 7:03


Article Title
Do Super Bowl Viewers Watch the Commercials?
Fred M. Beasley...
Permanent Seat Licenses (PSLs) as an Emerging Source of Revenue Production
Larry M. McCarthy...
Ten Strategies to Employ When Marketing Sport to Black Consumers
Ketra L. Armstrong...
SMQ PROfile 7-3
SMQ Editor...
A Content Analysis of Television Consumer Advertising During the 1996 and 1997 NCAA Final Four Basketball Tournaments
Toni J. Wyatt...
The Foreign Invasion of the American Sporting Goods Market
Lawrence W. Fielding...
Journal Update: July-September, 1997
Dan Covell...

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