| Contents for SMQ issue 7:03 |
| Article Title |
| Do Super Bowl Viewers Watch the Commercials? Fred M. Beasley... |
| Permanent Seat Licenses (PSLs) as an Emerging Source of Revenue Production Larry M. McCarthy... |
| Ten Strategies to Employ When Marketing Sport to Black Consumers Ketra L. Armstrong... |
| SMQ PROfile 7-3 SMQ Editor... |
| A Content Analysis of Television Consumer Advertising During the 1996 and 1997 NCAA Final Four Basketball Tournaments Toni J. Wyatt... |
| The Foreign Invasion of the American Sporting Goods Market Lawrence W. Fielding... |
| Journal Update: July-September, 1997 Dan Covell... |
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