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Contents for SMQ issue 7:04

Article Title

SMQ Index-Volume 7 ...

Trends in the Sport Marketing Industry and in the Demographics of the United States: Their Effect on the Strategic Role of Grassroots Sport Sponsorship in Corporate America Linda Greenwald, Ed.D...

An Analysis of Sponsorship Recall During Gay Games IV Brenda G. Pitts...

Journal Update: October-December, 1997 Dan Covell...

Sport Sponsorship Should...A Process Model for the Effective Implementation and Management of Sport Sponsorship Programmes Dave Arthur...

Attracting the Under-30's to U.K. Horse Racing Events Claire Brindley...

SMQ PROfile 7-4 SMQ Editor...

Marketing Sport to Hispanic Consumers Larry M. McCarthy...

Book Review 7-4 Stephen Hardy (Reviewer)...