| Contents for SMQ issue 7:04 |
| Article Title |
| SMQ Index-Volume 7 ... |
| Trends in the Sport Marketing Industry and in the Demographics of the United States: Their Effect on the Strategic Role of Grassroots Sport Sponsorship in Corporate America Linda Greenwald, Ed.D... |
| An Analysis of Sponsorship Recall During Gay Games IV Brenda G. Pitts... |
| Journal Update: October-December, 1997 Dan Covell... |
| Sport Sponsorship Should... A Process Model for the Effective Implementation and Management of Sport Sponsorship Programmes Dave Arthur... |
| Attracting the Under-30's to U.K. Horse Racing Events Claire Brindley... |
| SMQ PROfile 7-4 SMQ Editor... |
| Marketing Sport to Hispanic Consumers Larry M. McCarthy... |
| Book Review 7-4 Stephen Hardy (Reviewer)... |
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