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Contents for SMQ issue 7:04


Article Title
SMQ Index-Volume 7
...
Trends in the Sport Marketing Industry and in the Demographics of the United States: Their Effect on the Strategic Role of Grassroots Sport Sponsorship in Corporate America
Linda Greenwald, Ed.D...
An Analysis of Sponsorship Recall During Gay Games IV
Brenda G. Pitts...
Journal Update: October-December, 1997
Dan Covell...
Sport Sponsorship Should...A Process Model for the Effective Implementation and Management of Sport Sponsorship Programmes
Dave Arthur...
Attracting the Under-30's to U.K. Horse Racing Events
Claire Brindley...
SMQ PROfile 7-4
SMQ Editor...
Marketing Sport to Hispanic Consumers
Larry M. McCarthy...
Book Review 7-4
Stephen Hardy (Reviewer)...

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