| Contents for SMQ issue 8:01 |
| Article Title |
| Book Review 2, 8-1 Bill Connolly... |
| The State Tobacco Sponsorship in Sport Douglas M. Turco... |
| Objectives and Evaluation Processes Utilized by Sponsors of the 1996 Olympic Games Stefan Ludwig, M.S. & M.B.A.... |
| The World Wide Web as an Advertising Medium for Sports Facilities: An Analysis of Current Use Roberta L. Smith... |
| Journal Update: January-March, 1998 Dan Covell... |
| SMQ PROfile 8-1 SMQ Editor... |
| Examining the Importance of Brand Equity in Professional Sport James M. Gladden... |
| Book Review 8-1 Simon P. Attle (Reviewer)... |
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