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Contents for SMQ issue 8:02

Article Title

Book Review 3, 8-2 Dan Covell (Reviewer)...

Journal Update: April-June, 1998 Dan Covell...

Internet Users: How to Reach Them and How to Integrate the Internet into the Marketing Strategy of Sport Businesses Marc Duncan...

Book Review 2, 8-2 Larry McCarthy (Reviewer)...

Television and Internet Convergence: Implications for Sport Broadcasting Paul Turner...

Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online Nigel Pope...

Book Review 4, 8-2 Jay Gladden, Ph.D. (Reviewer)...

Sports Marketing and the Internet: It's a Whole New Ball Game Lynn R. Kahle...

SMQ PROfile 8-2 SMQ Editor...

An Examination of Sport Web Sites and the Opinion of Web Employees Toward the Use and Viability of the World Wide Web as a Profitable Sports Marketing Tool Robert J. Caskey, M.T.A....

Book Review 8-2 Ron Meade (Reviewer)...