Betting Sites UKBest Casino Sites Not On GamstopNew Non Gamstop CasinosNon Gamstop CasinosNon Gamstop CasinosCasino Europei Online

Click on the article title to purchase an electronic copy of the individual article.

Contents for SMQ issue 8:03

Article Title

Book Review2, 8-3 Larry DeGaris, Ph.D....

Customer Communication in Selected Professional Sports (MLB, NFL, NHL, NBA): A Test James W. Bovinet M.B.A. D.B.A....

Marketing Implications of Title IX for Collegiate Athletic Departments Carol A. Barr...

Book Review 8-3 Sharianne Walker, Ph.D....

Journal Update: July-August 1998 Dan Covell...

We Got Next-Next What? An Evaluation of the Effectiveness of the WNBA Tag Line and a Case for Sport Marketing Research Elizabeth L. Shoenfelt...

SMQ PROfile 8-3 SMQ Editor...

The Influence of New Team Entry Upon Brand Switching in the J-League Munehiko Harada, Ph.D....

Attitudes Toward Beer and Tobacco Sports Sponsorships Fredric Kropp...