| Contents for SMQ issue 8:03 |
| Article Title |
| Book Review2, 8-3 Larry DeGaris, Ph.D.... |
| Customer Communication in Selected Professional Sports (MLB, NFL, NHL, NBA): A Test James W. Bovinet M.B.A. D.B.A.... |
| Marketing Implications of Title IX for Collegiate Athletic Departments Carol A. Barr... |
| Book Review 8-3 Sharianne Walker, Ph.D.... |
| Journal Update: July-August 1998 Dan Covell... |
| We Got Next-Next What? An Evaluation of the Effectiveness of the WNBA Tag Line and a Case for Sport Marketing Research Elizabeth L. Shoenfelt... |
| SMQ PROfile 8-3 SMQ Editor... |
| The Influence of New Team Entry Upon Brand Switching in the J-League Munehiko Harada, Ph.D.... |
| Attitudes Toward Beer and Tobacco Sports Sponsorships Fredric Kropp... |
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