|Contents for SMQ issue 9:02|
|Tobacco Sponsorship: Spectator Perceptions at an LPGA Event
Karen E. Danylchuk...
|Journal Update: July-December, 1999
|NASCAR: A Lesson in Integrated and Relationship Marketing
Ralph Lapio, Jr....
|Intercollegiate Athletics: Back to the Future II: A Comparison With Branch and Crow Five Years Later
Timothy S. Drain...
|The Impact of Sport Sponsorship Activities, Corporate Image, and Prior Use on Consumer Purchase Intention
Nigel K. LI. Pope...
|Book Review 9-2
Steven Hardy (Reviewer)...