| Contents for SMQ issue 9:04 |
| Article Title |
| Book Review: Sport Marketing 2nd Edition Tom Sawyer... |
| Donations: Are They Affected by a Football Championship? Clay Daughtrey... |
| An Analysis of Factors Related to Attendance at Division II Football Games Douglas E. Wells... |
| JOURNAL UPDATE: JANUARY-MARCH 2000 Dan Covell... |
| The Influence of Frequency of Attendance and Age on Place - Specific Dimensions of Service Quality at Australian Rules Football Matches Hans M. Westerbeek... |
| SMQ Profile/Interview SMQ Editor... |