Mechanical Requirements
| |
Width |
Depth |
| Full page |
7" |
10" |
| 1/2 page horizontal |
7" |
4 7/8" |
| 1/2 page vertical |
3 3/8" |
10" |
| 1/2 page island |
4 5/8" |
7 3/8" |
| 1/4 page |
3 3/8" |
4 7/8" |
| Bleed page size |
8 1/2" |
11 1/4" |
| Insert page(untrimmed) |
8 1/2" |
11 1/4" |
Screens
Black & white or 2-color – 120 dpi 4-color: cyan, magenta, and yellow, black-133dpi Halftones: 133 dpi
Printing
Web offset. Binding: Saddle Stitch. S.W.O.P. Standards apply. Bleeds: keep essential matter 3/8” within trim size. Furnish material as one piece with all elements in position, and in the case of color, completely color separated: film negatives (right reading, emulsion side down) camera-ready copy- scotchprint preferred; velox print, original artwork, or reproduction proof are also acceptable. Additional preparation, including typesetting, subject to extra charge by arrangement with production manager. Advertising material not ordered returned will be held for one year and then destroyed.
