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CASE STUDY TEACHING NOTES
The SMQ Case Study Teaching Notes are available to all subscribers of the journal. SMQ on-line subscribers can access the Teaching Notes by using their username and password from their on-line subscription by logging on below. SMQ print subscribers should email [email protected] with the subject line "SMQ Case Study Teaching Notes" in order to request access to the Teaching Notes.
Issue |
Case Study |
| SMQ 14.3 (September 2005) |
The "Flying Pig": Building Brand Equity
in a Major Urban Marathon |
| SMQ 14.4 (December 2005 ) |
MasterCard and
Major League Baseball: Metrics for Evaluating a Most " Memorable" Promotion |
| SMQ 15.1 ( March 2006 ) |
Where Have
You Ben? Miami University¡¯s 2003 Heisman Trophy Campaign
Challenges |
SMQ15. 2 ( June 2006 ) |
Coca-Cola vs. PepsiCo—A “Super” Battleground
for the Cola Wars?
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