Volume 14, Issue 2, June 2005
Articles:
An Exploratory Investigation into NASCAR Fan Culture
Christie H. Amato, Cara Lee Okleshen Peters, and Alan T. Shao
Keywords: Fan Behavior
A Hierarchical Model of Service Quality for the Recreational Sport Industry
Yong Jae Ko and Donna L. Pastore
Keywords: Sport Consumption
Consumer Satisfaction and Identity Theory: A Model of Sport Spectator Conative Loyalty
Galen T. Trail, Dean F. Anderson, and Janet S. Fink
Keywords: Fan Behavior
Congruence Between Attractive Product Features and Virtual Content Delivery for Internet Marketing Communication
Kevin Filo and Daniel C. Funk
Keywords: Sport Delivery
Departments
SMQ Profile/Interview
Don Garber, Senior vice president/managing director, NFL International
Sport Marketing and the Law
Legal Implications of Reselling Tickets Above Face Value
James T. Reese and David L. Snyder
Case Study
Circumstantial Factors and Institutions' Outsourcing Decisions on Marketing Operations
Willie Burden and Ming Li
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