|
||
Click here for Professor Packets of this book. Fundamentals of Sport Marketing stands apart from its competition. There is something for every sports marketing professional in these pages. My compliments to our authors. They continue to be in constant touch with the trends and the decision-makers that are driving our industry. |
||
Author/Editor:Brenda G. Pitts David K. Stotlar | ISBN: 1885693338 Copyright: 2002 List Price: $54.00 Binding: Cloth Pages: 395 |
|
1. Overview Contemporary Definitions and Concepts 2. History of Sport Marketing 3. Global Characteristics of Sport Business 4. The Sport Marketing Management Model 5. Sport Marketing Research 6. Consumer and Industry Segmentation 7. Information Management 8-12. The Four P’s of Marketing 13-15. Media Sponsorship Licensing Endorsements 16. The Web and Sport Marketing Appendix A Directory of sport businesses Appendix B Directory of sport business trade associations Appendix C Directory of sport business trade publications Appendix D Directory of academic journals Appendix E Abstracts of sport marketing academic research Appendix F Seven examples of sport marketing research instruments |
Call FIT Toll Free at 1 800
477 4348(US ONLY) or 304 293 6888 ©2006 West Virginia University, All Rights Reserved |