Media Relations in Sport, 4th Edition
|FiT Book||FiT eBook|
|Authors: Brad Schultz, Philip H. Caskey,Craig Esherick|
|Audience: Undergraduate, Graduate|
In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession.
Chapter 1 • Introduction to Media Relations in Sport
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