West Virginia University
SMQ Left Bar
SMQ Home
How to Subscribe to SMQ
Electronic Subscription
Contents of Current Issue
Case Study Teaching Notes
Browse Back Issues
Supplemental Issues
Editorial Contacts
Submission Guidelines
Advertising Guidelines
Open Access Articles



Sport Marketing Quarterly (SMQ)

Calls for Papers

Call for Case Studies
Click here for details.

About Sport Marketing Quarterly

Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.

SMQ is now offering select articles via open access. Click here to view the
free pdf file.


Sport Marketing Quarterly (SMQ) aims to provide a forum for authors who wish to create new knowledge and/or apply existing concepts and theories in sport marketing. To this end, Sport Marketing Quarterly is committed to publishing high quality research that advances the study and practice of sport marketing and is relevant to the professional interests of the sport marketing community.

ISSN: 1061-6934 (print)
ISSN: 1557-2528 (online)

Recommend FiT's Journal




To be the journal of choice for authors who wish to create and disseminate intellectual contributions in the field of sport marketing and for practitioners who seek to apply this knowledge to the sports industry.

h-index: 49. Source: Harzing’s Publish or Perish.

Sport Marketing Quarterly is the preferred journal of the Sport Marketing Association.

You can have the SMQ mailed to you and/or you can subscribe to the electronic version.

Archived articles of past issues of the Sport Marketing Quarterly are also available electronically.
Simply search for the article you want, and you can download the full text version for just $15.00.

To view downloaded articles, you will need Adobe Acrobat Reader. If you don't already have it on your
computer, go to http://www.adobe.com to download it for free.

Click here for detailed SMQ Article download instructions. You will have other opportunities to view these

FiT footer
Call FiT Publishing Toll Free at 1.800.477.4348 (US ONLY) or 304.293.6888 (EST)
Copyright © West Virginia University, All Rights Reserved