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Financing Sport 2nd Edition

2nd Edition
Dennis R. Howard John L. Crompton

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To view the table of contents and first two chapters click here.
Erratum: Page 557 of Financing Sport should contain Figure 15-1. The next printing will have Figure 15-1, but in the meantime, you can obtain it by clicking here.

The contemporary sport manager must be an entrepreneur who uses marketing and financing skills to yield optimum social and economic benefits. Financing Sport Second Edition provides the most in-depth exploration of traditional and innovative revenue acquisition methods for sport organizations.

The first edition of this groundbreaking text published in 1995 has been adopted in universities throughout the world and has been translated into Chinese and Japanese. Rather than simply updating sections of various chapters—common to most new editions—the authors approached each chapter as though writing the book for the first time. The business of sport is fast paced and ever changing. The content of the Second Edition captures the many new and creative ideas managers in sport organizations have implemented in response to their dynamic work environment. The second edition also maintains its original focus on conventional income sources available to sport organizations including ticket sales premium seating options concessions and the sale and execution of corporate sponsorships.

Financing Sport maintains a strong practical orientation. Numerous vignettes or mini-cases drawn from actual practice are interspersed throughout the book. Students enjoy knowing how capital financing and revenue acquisition practices are actually being used by sport organizations; therefore the authors include numerous real-world examples to illustrate many of the best practices employed by sport managers. This “nuts and bolts?treatment allows readers to confidently transfer the methods to effective practice.


  • Sport in the New Millennium
  • The Challenges Facing College and Professional Sports
  • Trends in Sport Facility Investment
  • The Principles of Economic Impact Analysis
  • Alternate Justifications for Public Subsidy
  • Sources of Public Sector Funding
  • Sport Enterprises' Sources of Revenue
  • Implementation of Public-Private Partnerships
  • Ticket Sales and Operations
  • Sale of Broadcast Rights
  • Sales of Foodservice and Souvenir Concessions
  • Corporate Concerns in Sponsorship Partnerships
  • Soliciting Sponsorships From Business Organizations
  • Measuring the Impact of Sponsorship

  • Dennis R. Howard and John L. Crompton are two of the most recognized scholars in the field of sport management; and between them have been awarded its highest accolades. Dr. Howard is a past recipient of the Earle F. Ziegler Award by the North American Society for Sport Management (NASSM) and was named a Research Fellow by NASSM in 2001. In his current position at the University of Oregon’s Lunquist College of Business Dr. Howard has received the Undergraduate Teaching Award and the Harry R. Jacobs Distinguished Teaching Award. John Crompton Distinguished Professor of Parks Recreation and Tourism Sciences at Texas A&M; University is past recipient of the National Park Foundation’s Cornelius Amory Pugsley Award for Outstanding Contributions to Parks and Conservation; the National Recreation and Park Association’s (NRPA) National Literary Award; the NRPA’s Roosevelt Award for Outstanding Research and the Travel and Tourism Research Association’s Travel Research Award. At Texas A&M; he has received the Vice-Chancellor’s Award for Excellence in Graduate Teaching the Texas Agricultural Experiment Station’s Faculty Fellow Award for Exceptional Research Contributions and the Texas A&M; University’s Distinguished Achievement Award for Research.

    Author/Editor:Dennis R. Howard John L. Crompton
    ISBN: 1885693389
    Copyright: 2004
    List Price: $69.00
    Binding: Hardcover
    Pages: 622pp

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