Global Sport Marketing: Sponsorship,
Ambush Marketing, and the Olympic Games
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|FiT Book||FiT eBook|
|Price: $72.00||Price: $41.00|
|Copyright: 2015||ISBN: 978-1-940067-08-7|
|Authors: Norm O’Reilly, Richard W. Pound, Rick Burton, Benoît Séguin, Michelle Brunette|
Audience: Graduate, Undergraduate
The expertise of the entire team of authors makes this the most comprehensive text on sport marketing from a global perspective.
Table of Contents
Chapter 1: Introduction and Introductory Case Study
Part I: Core Foundations
Part II: Sponsorship
Part III: Ambush Marketing
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