| 
      
          
            |  |  
            | You can have the SMQ mailed to you and/or you can subscribe to 
                the electronic version.  Archived articles of past issues of the Sport Marketing Quarterly 
                are also available electronically. Simply search for the article 
                you want, and you can download the full text version for just 
                $4.50.  To view downloaded articles, you will need Adobe Acrobat Reader. 
                If you don't already have it on your computer, go to http://www.adobe.com                to download it for free.  Click here for detailed SMQ 
                Article download instructions. You will have other opportunities 
                to view these instructions. Download 
                articles. |  
            | ISSN 1061-6934 (Print) ISSN 1557-2528 (Online)   |  |  | Related Books 
 Case 
      Studies in Sport Marketing
 Brenda 
      G. Pitts
 Developing 
        Successful Sport Marketing PlansDavid 
        K. Stotlar
 Developing 
        Successful Sport Sponsorship PlansDavid 
        K. Stotlar
 Economics 
        of SportMing 
        Li, Susan 
        Hofacre, Dan 
        Mahony
 Ethics 
        and Morality in Sport ManagementJoy 
        T. DeSensi, Danny 
        Rosenberg
 Financing 
        Sport 2nd EditionDennis 
        R. Howard, John 
        L. Crompton
 Fundamentals 
        of Sport MarketingBrenda 
        G. Pitts, David 
        K. Stotlar
 Legal 
        Aspects of Sport EntrepreneurshipDianne 
        Boswell O'Brien, James 
        O. Overby
 Media 
        Relations in SportWilliam 
        Nichols, Patrick 
        Moynahan, Allan 
        Hall, Janis 
        Taylor
 Sport 
        Facility Management: Organizing Events and Mitigating RisksRobin Ammon Jr, Richard 
        M. Southall, David 
        A. Blair
 Sport 
        Facility Planning and ManagementPeter 
        J. Farmer, Aaron 
        L. Mulrooney, Rob Ammon Jr.
 Sport 
        Governance in the Global CommunityJames 
        E. Thoma, Laurence 
        Chalip
 Sport 
        Management Field ExperiencesJacquelyn 
        Cuneen, M. 
        Joy Sidwell
 
 |  |